Sponsors Power the Watermelon Bust Legacy

Our tradition of philanthropy thrives thanks to our valued sponsors.

People racing across watermelon-covered ground.

Why Support Matters

Supporting the Watermelon Bust means more than exposure. With over 20,000 students and a local economic impact exceeding $12.5 million, sponsorship connects businesses directly with the Ball State community. Most importantly, 100% of event profits benefit Breakthrough T1D and A Better Way Muncie, ensuring every dollar makes a difference.

Bronze Sponsor for $100

The Bronze package is a perfect entry point for businesses that want to show support while gaining recognition among Ball State students and alumni.

  • Sponsorship announcement during the festival

Silver Sponsor for $200

The Silver package offers greater visibility with digital and on-campus recognition. This level helps connect sponsors with students at a deeper level.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Sponsor name listed on T-shirts and promotional material
  • Logo placement on WatermelonBust.org for one year

Gold Sponsor for $400

The Gold package expands exposure with brand placement across event platforms and promotional materials, offering sustained visibility.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Logo placement on WatermelonBust.org for one year
  • Sponsor name and logo on T-shirts and promotional material
  • 4×4 sponsor logo billboard at the event
  • Free Watermelon Bust T-shirt with sponsor logos

Platinum Sponsor for $600

Platinum sponsors gain elevated recognition with expanded logo visibility and premium exposure across both digital and physical platforms.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Logo placement on WatermelonBust.org for one year
  • Sponsor name and logo on T-shirts and promotional material
  • 4×4 sponsor logo billboard at the event
  • Two free Watermelon Bust T-shirts with sponsor logos
  • Larger logo size on T-shirts
  • Custom social shoutout across Facebook, Instagram, Twitter, and LinkedIn

Headliner Sponsor for $1,000

As the top-tier sponsor, Headliner partners enjoy maximum recognition at every stage of the festival. This package is ideal for organizations seeking broad exposure and lasting impact.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Logo placement on WatermelonBust.org for one year
  • Sponsor name and logo on T-shirts and promotional material
  • 4×4 sponsor logo billboard at the event
  • Two free Watermelon Bust T-shirts with sponsor logos
  • Larger logo size on T-shirts
  • Custom social shoutout across Facebook, Instagram, Twitter, and LinkedIn
  • Logo placement on the main announcement stage
  • “Thank You for Sponsoring” review on Google Reviews, Yelp, and more

Support With Your Sponsorship

With less than 20 days until Bust, time is running out to secure your spot as a valued sponsor. Each package is designed to amplify your company's presence with campus students while supporting meaningful philanthropic causes.