Sponsors Power the Watermelon Bust Legacy

Our tradition of philanthropy thrives thanks to our valued sponsors.

People racing across watermelon-covered ground.

Why Support Matters

Supporting the Watermelon Bust means more than exposure. With over 20,000 students and a local economic impact exceeding $12.5 million, sponsorship connects businesses directly with the Ball State community. Most importantly, 100% of event profits benefit Breakthrough T1D and A Better Way Muncie, ensuring every dollar makes a difference.

Bronze Sponsor for $100

The Bronze package is a perfect entry point for businesses that want to show support while gaining recognition among Ball State students and alumni.

  • Sponsorship announcement during the festival

Silver Sponsor for $200

The Silver package offers greater visibility with digital and on-campus recognition. This level helps connect sponsors with students at a deeper level.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Sponsor name listed on T-shirts and promotional material
  • Logo placement on WatermelonBust.org for one year

Gold Sponsor for $400

The Gold package expands exposure with brand placement across event platforms and promotional materials, offering sustained visibility.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Logo placement on WatermelonBust.org for one year
  • Sponsor name and logo on T-shirts and promotional material
  • 4×4 sponsor logo billboard at the event
  • Free Watermelon Bust T-shirt with sponsor logos

Platinum Sponsor for $600

Platinum sponsors gain elevated recognition with expanded logo visibility and premium exposure across both digital and physical platforms.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Logo placement on WatermelonBust.org for one year
  • Sponsor name and logo on T-shirts and promotional material
  • 4×4 sponsor logo billboard at the event
  • Two free Watermelon Bust T-shirts with sponsor logos
  • Larger logo size on T-shirts
  • Custom social shoutout across Facebook, Instagram, Twitter, and LinkedIn

Headliner Sponsor for $1,000

As the top-tier sponsor, Headliner partners enjoy maximum recognition at every stage of the festival. This package is ideal for organizations seeking broad exposure and lasting impact.

  • Sponsorship announcement during the festival
  • Social media shoutout on event day
  • Logo placement on WatermelonBust.org for one year
  • Sponsor name and logo on T-shirts and promotional material
  • 4×4 sponsor logo billboard at the event
  • Two free Watermelon Bust T-shirts with sponsor logos
  • Larger logo size on T-shirts
  • Custom social shoutout across Facebook, Instagram, Twitter, and LinkedIn
  • Logo placement on the main announcement stage
  • “Thank You for Sponsoring” review on Google Reviews, Yelp, and more

Support With Your Sponsorship

With less than 2 weeks until Bust, time is running out to secure your spot as a valued sponsor. Each package is designed to amplify your company's presence with campus students while supporting meaningful philanthropic causes.